Ass Effects product?

When the movie I’m watching cut to commercial a few minutes ago, my attention wandered away from the television screen.

The commercial for something called “Ass Effects” grabbed my attention right back, however!

Turns out, it was actually something called “Aciphex” which is a drug for acid reflux.  But they pronounce it “Ass Effects.” 

They can’t have thought that through when they named that product. 

Jennifer Ray
http://www.jenaray.com
http://www.wildonbooks.com